How to setup Facebook Retargeting Ads in 15 Minutes
When it comes to Facebook for the typical user, seeing an ad for a recently visited website as they scroll through their feed looking for the usual cat videos and meme posts may seem like magic. Retargeting is one of the best advertising strategies that can be used for closing in on sales and it also gives some of the greatest returns that you can get on your ad spend. The way that retargeting works on Facebook is rather straightforward. There are numerous offers that you can pursue to see what the customer will respond to best, perhaps a discount will sweeten the deal even further, or maybe free shipping will make them pull out the credit card? To put these strategies into motion for your campaigns you will have to begin by understanding how to create and iterate on Facebook retargeting campaigns.
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